The Research Of Readable News In Provincial Papers Of Communist Party

For a long time, to increase readability has been the important way and main pursuit of the papers of Communist Party in its reform course.But the practice proves, it influences the quality and circulation of the papers of Communist Party in some way. As the information society coms, the medias compete fiercely and the communication becomes subdivision.Also, attention becomes the most scarce resource. If the papers of Communist Party wants to operate well, it must attract the audience's attention. This calls "readability"in journalism. Making readability news is not only the result of media competition, but also the breach of the papers' survival and development in new times.In 2003, 《Nanfang Daily》 brings the new thinking of how the papers of Communist Party making readability news. Ii offers the papers of Communist Party a new thinking way when it reforms.Meanwhile, it is also an operating idea of how to improve the circulation of the papers of Communist Party and how to face the competition.The thesis mainly use the way of content analysis and absorb the research achievement of journalism, communication and marketing.It synthetically analyzes the predicament of the paper of Communist Party and the reason of making readability news.The thesis bases on the practice experience of how 《Nanfang Daily》making readability news.And it synthetically shows that readability new should be divided into three arrangements of ideas:the readability of news, the readability of the makeup of printed sheet and the readability of trademark.