The Humanistic Consideration: The Changes Of The Mainstream Media In The Transitive Era

The humanistic consideration comes from humanism that generated in the movement of anti- feudal obscurantism in the renaissance period in Europe and advocated humanism and opposites theology and the essence of which is the early capitalist individualism.In the tradition of the western humanism, Allen Block points out, the scope and the connotation of humanism evolutes with the time and region but it almost concentrates on two points: basing on human and human's experience and respecting the human's dignity, from which the public media have been illustrating humanism.The humanistic consideration of newspapers in china can be traced back in the first modern newspaper The Circulatory Daily. The concept of humanistic consideration of newspapers resulted from the propaganda of amendism of the capitalist amenders, who maintained to reform the human's thoughts and emphasized the value of human's spirit and the consideration of human beings, and reached its climax in the movement on May 4^th in 1919 when the concept of humanistic consideration of newspapers was featured by a strong didacticism.It isn't until 1990's that humanistic consideration fixed its concrete objects in the practice of the public mass media, focused on people and their living conditions and called for the social equality and justice and gave the respect for people'sessential rights in more and more news reports.The ice point of Chinese Youth Daily is the representative of the time. Countless common people come into the view of the main mass media as an individual; especially, the impoverished mass became the highlight of the people's consideration; and the presentation of the abstract human was reverted into the consideration of the special persons. The core value of the consideration of the impoverished involves in the advocating of the social justice as the violation of the impoverished was mainly embodied in the unjustified occupation of the social resources. Through the objective reports, the column exposes the reality of the imbalance of social system, and demonstrates the function of news to eradicate the chronic defects and accelerate the process of democracy and nomocracy.The orientation of impoverished-consideration of the ice point illustrates the changes on the news concept of the main mass media in the transitive era. The role of the media has converted from the mouthpiece of the government into a social service and its powerful monitor of the environment presents the unprecedented enhancement of the social responsibility among the main mass media. Meanwhile, the orientation of impoverished-consideration meets the psychological demands in the transitive era. It is the choice of the editors after a deep study of the social reality and demonstrates the editors' respect for the objects, which is the reform of the concept of objects.When the time comes into the new century, in the media environment consisted of the key words such as business, market and advertisement, the voice of the mass media's consideration of the impoverished has comparatively been weakened. The paper gives a predicative analysis of how the column the ice point continues sticking to the principle of impoverished-consideration.