Research On Organization Construction Of Sichuan Radiao And Television Group

Radio and television group is a kind of newly arisen medium organization form with the local and international information market's further integrating and medium competition's becoming increasingly vigorous,Which aims to push Chinese radio and television industry's development and strengthen its real strength and strategy competitive ability.In this article,I will regard Sichuan Radio and Television Group as research object and make use of every kind of management knowledge and thinking method.By sticking integration of theory with practicej will put forward a series of basic ways of thinking and concrete methods to help the leading adminstration to make final decision.The article consistsof five parts--"basic theory for designation of group'sconstruction'Y'environmental analysis of Sichuan Radio and Television Group and position of the group's strategy", "designation of construction of Sichuan Radio and Television Group","leading system of Sichuan Radio and Television Group", "further considering on designation of thegroup's construction ".Fist, according to the relevant thought in science of organization management and strategy,I will explain the basic concepts,main contents and basic principles for designation of group's construction,laying the theory foundation to design group's construction.Secondly,I will make an analysis on political and lawful environment,economical and technical environment,interaction between the group and the five kind of profession competition power,the group's advantage in market occupying, earnings and brand creating,and the group's shortage in mechanism, core resources etc,by using the theories of organization management and the model that Michael E.Porter invented to analyze the five kind of competition power in the profession environment.Basing on the analysis above,I will put forward the position of the group's strategy.Thirdly,I will set up the frame of construction of the group by using theory of organization management and strategy and methods such as Boston Consult's multi-combination analyzing technique,which includes headquarter's construction and the group's inner construction.Fourthly,setting out from the demand to realize the group's strategy function and drawing lessons from the thought of modern enterprise system, I will establish the movement mechanism of group,including...