The Mode Of Operation And Concept Of Management On The TV Channel Package

The TV channel package is the marketing mode in the situation that the media industrialized and collectivized fast , and it uses for reference of concept of package in commercial realm . The TV channel package has appeared in 20 or 30 years in the world , but it becomes a popular trend changes more important now .The TV channel package is a successful combination between the commercial packing concept and TV medium management . It includes the top theories : CIS and IMC . According to these theories , TV channel enhanced it's attraction for the audience successfully . Now the overlay of TV channel package already widens more , and it begins to develop the package of inter-channel and inter-medium .After China entering WTO , the competition change more drastic , TV-set must renews their anachronous means . In this background , the concept and mode of management of TV channel package becomes a model of TV-set in China . This situation is a sign of the Chinese TV medium's development.For providing a systemic concept and a mode to the TV channel package in China, this paper researches it from four aspect: 1. the history of development on the TV channel package; 2. the TV channel package overseas; 3. the nature of the TV channel package; 4. the management and marketing of the TV channel package.