Analysis Of The Modality For Modern Advertising Media

Advertising media is a important component of advertising activity, how to choose advertising media and use it determine the succeed or not of the advertisement at heavy degree.With the arrival of the information-intensive society, a lot of new phenomena and new media forms appear in the media field, people's life is changing too. The advertisement must make the advertising media have a new content and new form to the depending on of media too. This thesis probes into realistic environment, state of development and shape change in the modern society of advertising media at first, and then give some examples to analyse how to apply the corresponding new media form and changes. We'll probe into advertising media as field of propagate and what kind cultural formats form have, and how living.The realistic environment of the advertising media. In the content in this part, I have investigated the environmental question of reality of the advertising media from macroscopically, including the integration question of media and digitized question of media. New production, integration, change and division, media of itself, the changed life style and advertising media itself are the parts of media merging. It is another characteristic in the modern media environment is digital information popular. With Internet is popular and popular, media has a new form and new spread way.The changed characteristic of the advertising media shape. Present advertising media take place a lot of change, including common evolution, assemble appreciation, and omnibus. A lot of traditional media forms with a long history are not abandoned by history in the new social environment, because they have been given the new content gradually in constant progressive. They are often adapting to the new historical environment with the new form and new characteristic . Propagate system is integrative, various kinds of medias cannot isolated to bring into play.The form of advertising media and characteristic. Have summarized the reality of the argumentation Advertising media, and then carry on single analysis to various kinds of advertising media in reality. Including to traditional media, such as printing the analysis of the basic characteristics of media , electronic media , outdoor media and new characteristic under the new environment, with to new media form, if digital interactive media , direct mail. But the simple analysis advertising media is far fromenough, the advertising media is a social economic activity; we must put it into the society environment, the analysis to the Advertising media in the social economic. The following content is to discuss the marketing course of the whole advertising media with the case that the advertising media is used.The last thesis of the paper is formats of advertising media, especially the formats of digital interactive media. Step into information-intensive society as us, a lot of life style change, we have directed by formats , and utilizing the formats incognizant.