Corporate Advertising Media Mix Strategy In The New Media Environment

In the late 20th century, the world science technology had under the huge progress background, established the media industrial development is rapid in the digital technique foundation; the advertisement media market was prosperous day after day. The massive emerging advertisement media's appearance has enriched our country's advertisement media market, also intensified our country advertisement media market competition, caused the advertisement media resources to be relatively surplus with is split up the audiences. Facing the chaotic complex media market and the unique vector, the enterprise must choose and the combination to the advertisement media utilization systems science method can transmit effectively the advertizing info to the target market, makes the anticipated advertisement progress. This article from the advertisement media development, the research and the combination utilization's present situation embarks, analyzes under the new media environment, numerous media contact and each kind of media change. In the induction summarizes in the foundation which the predecessor studies, introduced the advertisement media's main type, and has carried on the analysis to the main advertisement media category's superior inferiority characteristic, has formed the comprehensive advertisement media category nature comparison table. Enumerates the most common optimized media combination working model and the mathematical model explanation, simultaneously through the case, using the computer method, has carried on the confirmation to the mathematical model workability. From the media combined strategy actual operation's angle, is the media combined strategy choice and the formulation provides the ponder the concrete mentality.This article finally through the concrete case analysis, carries on the practice dissection to the media combined strategy's choice and the formulation flow, the confirmation research mentality feasibility.