| In the building of a harmonious society in the larger environment of background, China's sustained rapid economic development of the soil, like advertising in which the splendor of the flowers in full bloom, has brought pleasure and enjoyment to many people, as well as the lives of the vision and hope, but also with not in the sense that - false advertising. The emergence of false advertising, advertising for the spread of illegal, a violation of the people's normal life, has become a serious social problem.The mass media, as a social integration of information and communication bridge window, in curbing this problem of false advertising plays a very important role, the power of the mass media can play a better undertake the social responsibility of the media and public opinion functions, it is the mass media that can not be avoided in the new era of challenges.This paper mainly from the point of view of the mass media to a large number of cases analyzed by the mass media to contain the possibility of false advertising. At the same time from the discovery of false advertising and the mass media complex between the contradictory relationship, the reality of the situation is much of the mass media in the interests of the economy was driven by anti-advertising constraints, the media how to get rid of such constraints as a faithful guardian of the interests of the people , this article holds that the media's self-censorship and media advertising regulatory system established to solve this problem is the effective measures, because only a responsible and ethical media organizations, we can really take on the role of social navigator for the social crisis warning from the media channels to contain the spread of the phenomenon of false advertising have.A responsible and ethical media, the community can truly take on the role of navigator for the social crisis early warning, from the media to suppress the source of the formation of the phenomenon of false advertising. |
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