The Simulacra And Implosion In The Post-modern Society

Rang Bauderilla is a noted post-modern theorist and sociologist of France who raised the research upsurge in western world in the late 1980's. But the introduction and research on Bauderilla are not enough in china. The researches on him often revolve around his "consuming society" and "postmodern theory", which belongs to the sociology and philosophy while seldom systematically cares the media culture. Nevertheless Baudrilla is an exquisite media culture researcher whose idea on the media culture developed a school of his own, which has far-reaching effect. The literature summarization, the qualitative analysis and the comparative analysis are mostly used in the paper.Bauderilla thinks the contemporary media is an important power that leads to the formation of the postmodern society. It is the monopoly and monolog of the mass media and the bewilderment of the media information that cause the Silent Majority, which is the tactics of the weak side used to resist the monolog of the media and information overflow. In his views, the meaning imploded in media, the daily life imploded ,the mass media imploded in the mass, the whole society imploded since the culture did. The history sees his end. Bauderilla remarks that media makes some "Simulacra culture" in which the reality is replaced by the Simulacra leading to the "hypo-reality" society and the "representative crisis". The advertisements are the representative case, which embody the Simulacra culture. In general, Bauderilla is thought to be " technique-oriented" infuser, whose media views sounds more pessimistic than Macluhan's, but the deepness in his theory may make its way to the clear understanding on the actuality of the contemporary media culture.