Study Of Television Program Planning

Nowadays our country has been putting more attention on program planning, yet it still has not gotten a complete theory. The complete program planning is not so much. The so -called TV program planning is a professional conduct of making a vivid program form for the TV station. It takes the targets as the object of service and consumption, takes the TV station as a competitive body, and takes the producer and editors as the condition and devices for practice. Setting foot on the whole process of social and cultural development, it makes an omnibearing devise strategies.The industrial management of television media pushes the programs onto the market, the television planning industry under the marketing economy should break down the limitation of trades and zones; it should manage and develop as an industry. The ultimate goal of program planning shall form a macroscopic idea, that is, by means of planning to promote the thriving of program, stimulate sound competition and establish the rule of making and broadcasting.By the introducing the basic theory of television planning of program and the category of television planning , the dissertation gives a systematic introduction of the characteristic , approach and stress, moreover it puts forward several rational consideration on the current rapid development of television planning of program.