The Study On Management Strategies In Hebei Satellite Television After The Changes Of Social Stratum

The social stratum in our country has taken place deeply since the reformation opens.Proceeding stratum divided no longer into pure produce occupancy and past rank stratum angle, but into section with occupation for foundation and organize occupancy circumstance of the buildup,economic and culture resources for standard.Accompany with the structural formation in new stratum in China, Chinese media entered the tide of medium layering, which actively or passively and consciously or unconsciously.The medium also must adapt to the actual need in new- appeared each stratum, find out the stratum need own most, and make an effort for homologous service in its offering.As one of mediums, Hebei Satellite Television entered the big tide of the medium layering too. Hebei Satellite Television met the unprecedented challenge,unfolded the antinomy not adapt to social stratum variety,which the channel fixed position is inaccurate,neglect to accepter's variety,misunderstand accepter's innate request, culture imperfection and the time assigns not scientific etc. According to me,the new social stratum has formed and affected society more and more stronger, resolve the contradiction from the innate character. Facing the different social stratum, how guarantee them at make use of the medium resources is a problem to acquire equal and fair rights, again well make open character, satisfy their different need become medium must want face to.To Hebei Satellite Television, the opportunity is keep both with challenge.There are three ways.First,understanding the deep need of accepter and developping the society integrates function.Second, Constructing the green medium environment and realizing the medium can keep on the development.Thirdly, Coming out the pure market idea and throwing in the culture visual field.Finally,! compared Peking Satellite Television,Hunan Satellite Television and Zhejiang Satellite Television with Hebei Satellite Television from three aspects,finded out the direction of improvement,which the channel image character turns,the characteristic program is eminent to turn and the weekend version character turns.