Analysis On The Causes Of The Cost Mismanagement In TV Station And Relevant Solutions

The economic function and industry property of TV industry is becoming more and more evident as a result of the rapid development in the last 20 years, consequently the economic benefit had been playing a decisive role in the survival and the development of TV media. The speciality of "state -owned and enterprise- management"- combined with the complexity of the cost control of TV products- leads to the cost mismanagement and low efficiency of investment .So it has become a sticking point to the success of the reform of TV media that solve the problem of cost mismanagement and enhance the economic efficiency.In China, the cost mismanagement in TV station is caused by the interaction of inner and outer factors in the process of gradual reform. The essential reason lies in the fact that the management system of "state-owned and enterprise management" doesn't meet the need of cost control .So ,in order to change the situation of malfunction in cost control, we shouldn't to be confined to patch up the holes of cost management system, but to explore those deep-rooted causes: the overall operation system must be innovated and TV media must compete in the market; the cost management system has to draw on the successful experience of cost control of enterprises and establish a cost management system suitable for the market economy and market competition.