Study On Cost Control Of W City Tv Station

In recent years,with the rapid development of new media in China,radio and television stations have been impacted,and the cost is still high every year.Radio and television stations need to establish cost control system that suits their daily operation as soon as possible.At present,radio and television stations are still using traditional cost control to reduce all kinds of costs without considering cost,quality and efficiency management.This traditional cost control method has become a stumbling block in the strategic development of television stations.In order to maintain profit margin,radio and television stations need to study and explore cost control,which will help the reform of radio and television stations.In order to further explore the cost control problems of city-level TV stations,this paper takes W city TV stations as an example,visits and surveys,combines the knowledge of economics,management,communication,accounting and other professional disciplines,and studies the actual situation of cost control of W city TV stations.Starting from the internal status quo of W City TV Station,this paper analyses the cost structure and cost control status of W City TV Station,and the related problems of cost control of W City TV Station,such as incremental budget method of cost budget is not suitable for the development of W City TV Station at present,and the management system and system of cost control are incomplete.Therefore,it puts forward solutions,such as improving staff cost control awareness,establishing cost control system from cost accounting,and proposing effective cost control evaluation and supervision mechanism.This paper proposes a cost control scheme suitable for W city TV station,which replaces the traditional cost control method of only compressing all kinds of costs,uses professional theoretical knowledge,fully considers the impact of system,policy and other aspects on W city TV station,and strives to make W city TV station achieve the optimization of cost control effect with minimum human,material and financial resources.