Studies On The Management Of Moderate TV Station

Moderate TV station was referred to prefecture-level city TV stations. Under market economy big tide impact, management puzzledom and survival crisis are more obvious in these TV stations than in CCTV and province TV stations. These problems come from not only their management defects but also the social environment they face. This paper analyzed the inside and outside restricted development factor from the present management status of moderate TV station. And the problems and deficiencies in program management, cost management, human resources management and financial management were also revealed. Countermeasures and innovation were put forward to solve the above problems from seven different aspects, namely quality management of Self Produced Program, cost management of Self Produced Program, distribution mechanism, advertisement management, human resources management, organization management system and separation system of manufacture and broadcast.