The Theoretic Thinking Of Negative News Report

This paper focuses on the concept, classification, theoretic basis, practical function of negative news report and attempting theoretical thinking on how to develop it. In domestic press circles, there are few articles and works on negative news report or relevant things such as negative news, negative reports, negative propaganda and so on. But as for the requirements of Chinese news career's development and demands of political civilization construction, the study on this field should be emphasized, and we must make great efforts to apply it into directing the practice.Negative news report refers to the passive, bad, harmful news report, it focuses on the events which conflict with the present social orders and ethical criterions, also all abnormal phenomenon. Negative news report involves the following five types: first, report on political scandals and official corruptions. Second, critical comments on society. Third, the social crisis events. Fourth, dirty or agitated information, fifth, natural disastrous incidents.Negative news report attaches great importance to the theory of news value. In western countries, the value of news is regarded as "abnormal1 and "conflict", negative news report runs through the modern news industry, which plays an important role. In some sense, the western news equates it. In china, negative news report has been for a long time, because of all kinds historical and actual factors. It is a sensitive topic for news media.Negative news report has negative, positive and neutral social functions. Negative propagation functions mainly include destructive function, caustic functions and agitated function. Positive ones mainly include precautionary function, encouraging function, balancing function and aesthetic function. Neutral one refers to cognition function.How to develop negative news report? First, convert the ideas further, understand positive propaganda predominating policy scientifically, stick to propagate positively mainly, also some negative news, ensure the public rights of knowing, as for understanding the connotation of positive propaganda correctly, it not only refers to theselection of object, but the guidance it produces positively whether it is positive or negative information. Negative news report also produces positive function. Second, The media should report the negative news according to whether it produces "obvious and immediate dangerous" or not. That is, the report has some virtual evils, which are prohibited by the legislative organs. Third, analyze the objects rationally and scientifically, develop negative news report properly, obtain rational recognition of the essence and relations, avoid concerning with one aspect while neglecting anther aspect or thesis first. Fourth, seek for the positive effects. Develop negative news report on the basis of facts, promise the truth of facts, reveal the reasons and essence, focus on the things which government and common people concerned with, or the combination of two, attach great importance to the variation from negative news report to positive one, take the feedback seriously, adjust the deviation of effects continuously, write the news comment amyl; unite the thinking and power, cheer up, give theoretic supports for constructing the society with Chinese characteristics!...