Research On The Practice Of Game Thinking In H5 News Report

Under the background of media convergence,users' information needs have been greatly met,and their attention has been distracted by various media resources.The exclusive authority scene of news media in the past has been broken,which has to be changed from the level of news reporting.Game thinking,as a practical concept,is introduced into content production by journalism.Its purpose is to arouse users' interest in reading news reports,enhance their sense of experience,and use H5 technology to serve the expression and dissemination of news reports.Based on the H5 column of the national party media information public platform,this paper analyzes the works in the platform combined with Kevin Webach's Gamification element structure table,and tries to explore the core problem: how does Gamification thinking break through the narrative thinking of H5 news? What narrative elements have game thinking added to H5 news? How does game thinking extend the narrative perspective of H5 news? It is found that game thinking enriches the narrative strategy of H5 news report,which is reflected in the integration of a series of game elements such as emotion into H5 news report,extends the expression space of information,and brings immersion communication and sense of experience and joy.H5 technology ensures the integration of news report and game thinking,but it also causes some worries,which are reflected in the opposition between dual media and news authenticity,the conflict between playability and news value,and the conflict between game entertainment and news seriousness in H5 news report integrated with game thinking Under the new environment,the news media need to cultivate cross-border talents,pay attention to the balance of content and form in the news business,adhere to the pursuit of the objective reality of news,and coordinate the integration and development of news professionalism and game thinking.