The Development Of A Auto Marketing Information System

ShannXi QinLing Auto Marketing Company Ltd. is an autos-selling company which mainly sells all kinds of state -produced autos. Faced with China' s entering WTO and more and more intense market competition in recent years, The company feels that only by scientific decesion on marketing and scientific management in internal affairs can it cope with market' s change and survive market competition. The company's marketing information system was developped accordingly. The system includes two sub-system:marketing-stock sub-system(based on C/S structure);marketing-analysis sub-system (based on B/S structure), forming "data processing# data managing → data analyzing" a system. The system makes use of DW, OLAP, OLE DB, ADO MD, PMML , Pivot Table, Regression Data Mining Algorithm and so on. The system collects, induces, analyzes data and in the end forms marketing analysis report. The system exploits network and affords quick, exact, profound marketing analysis, realizes decesion support. It is a function-strong, operation-easy marketing information system with decesion-aidding function.