Reading Of TV. Advertising Text From The Perspective Of Post-modernity

The commercial TV advertising becomes one of the most active consuming texts in the present time. Its symbolic character and significance, breakthrough against the traditional framework as its increasingly-demonstrated viscounty in post-modernity art studies as well contribute vital importance to the necessity of research. The present essay generalizes the core contents and traits of post-modernity theory and indicates the crucial sense in the TV. AD. Study. Meanwhile, this essay analyses the characteristics of TV. culture, TV. AD., and the post-modernity symbolic system as well. It points out that ideology is complicated descriptive pattern mixed with TV. AD., and expatiates the practice and efforts of this pattern in TV. AD.. It also certificates the greatness of the post-modernity TV. AD. in the wreckage and restructure of ideology.