The Study Of Ideology Of Advertising Communication

This essay explores the nature and function of ideology of advertising communication. Ideology is one of the most important concepts in the social science since the 19th century and there are all kinds of identifications of ideology. According to the ideology of ad communication , the author argues that these theories are relatively unsystematic.Based on the essence of advertising and accurate identification of ideology, this essay explores four main aspects: the development of the theories of advertising communication; mass medias and advertising communication; the test of advertising and international advertising communication. This essay tries to set up a relatively complete system on the study of ideology of advertising communication.