The Multivariate Reconstruction And Reflection Of The Media Of Gender Culture

The gender culture is an important part of the Chinese traditional culture and the important cultural landscape reappearing in today’s mediated society.The culture is the important power for the survival and development of a nation and is the soul of a country and a nation.Every progress of human society and every sublimation of human civilization are accompanied by the historic progress of the culture.The culture is the soft power of a country.The general secretary Xi Jinping attaches great importance to the cultural construction,and he said,"We shall make it clear that the excellent Chinese traditional culture is the outstanding advantage of Chinese nation and is our most profound cultural soft power.The medium is the important carrier and battle field for spreading the excellent traditional gender culture and advanced gender culture.In the face of the lag,diversity and complexity of current development of gender culture as well as collision and conflict of traditional,modern and post-modern gender culture,how the mass media "draws inspiration from everyday life,creates fine works that are thought provoking and of a high artistic standard,that reflect real life,and that extol our Party,our country,our people,and our heroes","encourages the cultivation of fine tastes,style,and a sense of responsibility,and reject vulgarity and kitsch in literary and artistic creation",(Report of The 19 th National Congress of Chinese Communist Party)strengthens the unitary value orientation of the advanced gender culture,guides the social reform direction and leads the heading direction of new era in the construction and transmission of gender culture is the important mission of cultural construction in the new era.It can be found from the evolution history of China’s gender culture that the development and progress of gender culture of human society.The goddess culture as the bisexual existing way of matriarchy society is only a flash in the pan and finally is replaced by the patriarchal culture.The history from goddess to female slave can be manifested from matriarchal society to patrilineal society and from goddess culture to patriarchal culture.The gender inequality as the ancient social existence becomes the main characteristic of gender culture in the feudal age of China.The patriarchal imprint on the traditional gender culture is rooted in the Chinese people’s brain through ethics,morality and customs for thousands of years and is infiltrated into the various corners of the society and passes down to now through the transmission of mass media.The gender sensitive consciousness shall be enhanced in the field of today’s mass media,and the duplication,production and transmission of the feudal traditional gender culture shall be resisted consciously.The transformation of mass machine production mode in the modern capitalism and development of market economy bring the light to the gender equality of human being.The shock of modernity upon tradition shakes the traditional gender culture,and the modern gender culture with equity and consciousness of independence promotes the awakening and liberation of women.The gender equality culture gradually replaces the inequality gender culture.With the spread of modernity around the world,the tide of capital globalization and commercialization is spread to every corner of the society,the consumerism culture overflows arbitrarily,and the gender becomes the "consumer" object strengthened by the media and selling point of attracting audiences’ attention in the mediated society.Meanwhile,the gender as the complex of tradition and modernity encounters the post-modernity challenge again in the process of constant subjective construction of gender culture.Therefore,the appeal of post-modern gender culture is to destroy the gender boundary,break the binary opposition of the gender and deconstruct the patriarchal gender myth.The pluralistic mixing of gender culture becomes the basic existence way and development trend of today’s gender culture.The media gender culture faces the game and conflict of the tradition,modernity and post-modernity,faces the aggressiveness and collective unconsciousness of the traditional gender culture rituals,and faces globalization of capitalism consumer culture and attack of culture hegemony,so that the medium gender culture becomes good or bad again,and it is difficult to distinguish its essence and dross,which will affect the audience’s discriminability,judgment and option of gender culture.The process of constructing the advanced gender culture is consistent with that of reforming the backward gender culture and resisting the decadent gender culture.The construction and formation of the medium advanced gender culture can’t be separated from the guidance of Marxist Feminist Theory,great practice of Chinese women’s liberation and value guidance of ideology of gender equality.The mass media shall consolidate the medium predominance of right of discourse of Marxism,promote the medium responsibility of social gender mainstreaming,refer to the international experience of the construction of advanced gender culture,practice the national action of the construction of advanced gender culture,and strengthen the quality education of medium gender consciousness,assessment and supervision mechanism of medium gender as well as policy guidance of the construction of advanced gender culture.The advancing critical consciousness is used to reflect the advancement and backwardness,essence and dross,progress and decadence in the traditional,modern and post-modern gender culture,guide the earliest,most basic and most widespread gender relationship in the human social relationship towards the harmony,freedom and light,and constantly create the new brilliance of Chinese culture.Through the historical evolution of media gender culture and the current media rendition,this thesis reveals the collision between the traditional,modern and post-modernity of media gender culture and the development trend of multi-dimensional coexistence and integration,revealing the media gender culture.The distance between the media and the necessity of the construction of advanced gender culture in the media,and the development strategy and path of media advanced gender culture construction.