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The Research Of The Behavior Characteristics Of The "Public Sphere" And The Development Direction

Posted on:2005-06-06Degree:MasterType:Thesis
Country:ChinaCandidate:Z X SunFull Text:PDF
GTID:2168360122491782Subject:Modern and Contemporary Literature
Abstract/Summary:PDF Full Text Request
In recent years, the appearance and prevalence of Internet brought forth the fast development of the network media, which will surely encourage the construction and development of china's Internet "public Sphere" into a new level. Based on a thorough investigation of the relevant material, the author made a full discussion of the interactive field, which supports the public involvement. Direct argumentation, adduction, explication and other means were used to analyze the behavior characteristics shown in the Internet conversation. On the other hand, the author analyzed the importance of the "public Sphere" in terms of the communication and society field and pointed out the effect on the development of the society, especially the mass media communication. Suggestions were made on the development direction of the social information communication system according to the reality of the current environment. The essay chose websites like Sohu, Netease, Sina and Renming Daily and so on as the studying examples because of the extensive public involvement and the mature functionality.The essay consists of three parts. The first part defined the meaning of "public Sphere" in china's network media. The second part analyzed the behavior characteristics of the "public Sphere and the underlying social reason. The third part studied the development direction, also including the inspiration of the study result on the communication filed. Some questions and suggestions also arose on the development of china's Internet "public Sphere".
Keywords/Search Tags:network media, public Sphere, behavior characteristics, development direction
PDF Full Text Request
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