City Newspapers News Content Present Situation Analysis Of Huhhot Area

Huhhot is the politics, economy and cultural center of Inner Mongolia Autonomous Region, the real competition between Inner Mongolia city newspapers often occur here; and the most fundamental competition of city newspapers is the news content, that is, the quality and quantity of news information highly effective unification. Therefore, this article selected city newspapers news content of Huhhot area for the study, and take "new paper", "morning paper" and "evening paper" as an example, in order to specifically discuss the present development situation of city newspapers' news content in this area.Huhhot is the newspaper industry underdeveloped area, the level of development of city newspapers is not very high, but it is more lag on the theory research of Huhhot city newspaper industry. Therefore, this article hopes that according to analysis and research the city newspapers' news content of Huhhot, to really reflect the current City newspaper industry of Huhhot' s Present situation, problem and tendency, thus guides city newspaper industry of Huhhot to benign competition well. Of course, I also hoped this article can cause more people to concern city newspaper industry of Huhhot, even the attention and research of Inner Mongolia newspaper industry, at the same time, I also hoped these Shallow discussion analysis in this article, can make some accumulation of information and innovation attempt for academia.Overall speaking, this article followed the principle which the theory and the practice, the longitudinal and the crosswise, the general character and the individuality unify, but in the specific research an the writing process, this article Synthesized the qualitative and quantitative research method, and according to the research need, emphatically used System sampling method, content analysis method, and case methodology of quantitative research. In addition, the comparative study is also an important research method through this article.Based on the study and analysis of Huhhot's the major city newspapers news content, concluded that, Huhhot's city newspapers news content has obtained a great deal of development over a period of time, it already have a certain market competition ability, and will be full of huge potential in the future, but even so, the present stage, the market of Huhhot city newspapers is not very mature, there is still much promotion space.