Research On The Marketing Strategy Of Company A's Tax Software Products Based On Sales Growt

The world is facing a major change of a century,and China is also facing the strategic opportunity of digital industrial revolution.In the opening year of the 14 th Five-Year Plan,all government plans have made digital transformation an indispensable key path,so enterprises have reached an unprecedented consensus on digital transformation and data-driven understanding.The Golden Tax Phase IV of the State Administration of Taxation was born in response to the background of digital transformation,and is a tax information construction carried out by the state to ensure the continuity of tax business and the security of tax data.Enterprises undergoing digital transformation are bound to face changes in the rules of the game,and active adaptation and active reform is the only way to ensure healthy growth and credit preservation.This means that the tax software industry has the opportunity to adjust its business philosophy,improve its marketing management system and enhance its market competitiveness by understanding the change demands and development requirements of its customers in the context of national policies.The paper takes Company A’s tax software product as the research object,uses marketing management theory and related tools and methods to analyse the marketing problems of Company A’s tax software product and the macro and micro environment changes it faces,and formulates a target market strategy and marketing mix strategy for Company A,in order to increase the market share of Company A’s tax software,promote Company A’s benign development,and bring some reference value to similar tax software enterprises.It is expected to increase the market share of Company A’s tax software,promote the healthy development of Company A and bring some reference value to similar tax software enterprises.