The Case Study On The Construction Of The Emolument System Of The New Chengdu Daily

In recent years, the Chengdu media have been in the severe competition for the occupation of the market. A special complexion, where more than ten newspapers contend for the reader market in the same city, has appeared in the newspapering. In the competition environment which has no smoke of gunpowder, some newspapers have been growing stronger and stronger and some newspapers are washed out from the market. Within short one year and under the joint action of the market and administration, especially the market, the Chengdu newspapering competing severely in the past, has finished the transition from the disorderly competition period to the present orderly competition period by optimizing its resources. The market is now mainly controlled by two newspapering groups which confront and compete each other. Among them, one is Sichuan Daily newspapering group with Sichuan Daily as its representative, the other is Chengdu Daily newspapering group with Chengdu Daily as its representative.Appearently, the competition between two newspapering groups is the competition for the reader group and the advertisement. From the viewpoint of the management within the enterprise, however, the competition is basically for the occupation of the man of talent. The crucial point which ensures Chengdu Daily invincible is to attract and retain the man of talent and make the personnel work maximally positively. The optimization of the human resource has become the crucial procedure for one industry to actualize its strategic objective. China has become the member of WTO. Under such background, it is quite urgent for Chinese Media to make reform and innovation on the employment system. Facing to the austere challenge, the Chinese Media has to enter the field of new media and the field of public recreation on full scale via various ways and by using the informationtechnology. Only in this way can the Chinese Media Industry becomes stronger rapidly and holds the initiative.In this paper, the speciality of the newspapering industry was fully considered and the representative emolument mode of the state-owned enterprise was analysed. Compared with better emolument mode of some other newspaper offices, the old emolument mode within the enterprise of Chengdu Daily was analysed by using the theory of emolument management and by taking the emolument mode of the modern enterprise as example. Two different modes ?emolument superposition mode and emolument separation mode, were put forward. According to the different excitation salary of the different position, these two different modes, by syncretizing the emolument of insurance, benefit, excitation, and risk, can raise the personnel's active positivity to the maximum extent. The emolument mode set up in this paper, could not only be the emolument system run within Chengdu Daily Office, but also be the reference and revelation to the other newspapering groups.