A Study Of The Sustainable Development Of China Newspaper Group

Along with the approaching maturation of China's newspapering, it's high time to study the sustainable development of it. The sustainable development of the newspaper group is one kind of new standpoint which deals with that how we can not only hold the healthy development of the contemporary newspaper group but also not do harm with its future development. We can' t slide over the task under the contemporary condition. This article mainly deals with this point .I . The birth of the concept and the theoretical divisionThis part mainly explain the concept of newspaper group ^ sustainable development and sustainable development of the newspaper group and deals with the category of what the article tells us.Newspaper group is the property of newspaper, sustainable development of the newspering only studys the industrialized newspaper, sustainable development is proposed in the industrialized society, the fomer meaning of it is the harmony between the nature and the human being. The main point is how to use the resource everlastingly and we think that the information resource should be inclouded.H . Relations which influnce the sustainable development of the newspaper groupIn this part, the writer mainly analyse the Relations which influnce the sustainable development of the newspaper group and social development consisted by these elements. These elements consists of political circumstance ^ economical circumstance N rival circumstance and mechanism circumstance. It's the best time to develop the newspaper group nowerdays and we believe that it will be better and better. The reason weanalyse the environment of the newspaper group is to set forth the actuality and feasi-bility and find the conjunction of the theory and the reality so that we can carry out this scientific viewpoint better.IE . methodology of the sustainable development of newspaper groupThere are five elements necessary for the newspaper group. These elements consists of readers/manpower/information/advertisements and material. Sustainable development of newspering means the development of these five elements. Among these elements, readers' resource is the basis of all; manpower plays a leading role; information is the manna; advertisements ensure the newspering to keep in order; also, sustainable development of the material resource provide the newspaper group physical carrier. They exist on mutual dependence and compose the operating system of newspaper group's sustainable development together.IV. Management on groups, stick to the sustainable development' s method To make great progress, newspaper industry should take centralize properly, take advantage of the group predominance and never repeat invalidly. The newspaper industry should step to a higher level. Thus ,it's necessary to buildup the newspaper group, use each kind of resource properly, reduce the cost of the management and make the scale economic benefit. Meanwhile, decrease the number of rivals; reduce the management risk; guarantee the mass media's social benefit. This should be the direction of China's newspaper industry and the way to fulfill sustainable development of the newspaper industry.