Survey On The Brand Management Of The Floral Scientific Perodical

With the development of society, the floral scientific periodical has entered an era of brand competition and management of the booming Chinese media. "Survival of the fittest" and "failure without progress" are proved in the market competition. Only through constant changing with creativity and moving with the times can the floral periodical be led to victory.The call of the era of science and technology (the emergence of the floral scientific periodical). Since the idea that "science and technology is the first productivity" was realized, the science and technology in our country has been developing rapidly. As the main medium of communication, succession and development of science and technology, scientific periodicals have contributed a lot with the rapid development of the new floral industry, the floral scientific periodical has not only become a branch of scientific periodicals and jumped onto the stage of mass media with a completely new image, but also been growing increasing strong and mature, and has made great achievements in the process of the propaganda of the floral scientific knowledge, the transmission of floral culture, and the promotion of construction of material and spiritual civilization.The choice of the market competition (the market competition and brand management of the floral scientific periodical). As the market was gradually formed in the late twenty years of the 20th censure, the floral scientific periodical was involved in the fierce competition. Where there is a competition, there is a demand for brand. Especially in the new situation of China's entry into WTO, the floral scientific periodical has been consciously or unconsciously thrown into the new competition of brand management. It has been proved through practice that brand management is an effective way of existence for media to adapt to the market.Thinking about durative development (strategies of implementation for the brand management of the floral scientific periodical). The essence of the brandcompetition of the floral scientific periodical is the competition of quality and service. The effective strategies of implementation for the brand management of the floral scientific periodical are to carry out some practical manipulations such as brand placement strategy, brand quality strategy, extending name strategy and so on. However, in the process of media's implementation of brand management, there is usually a conflict between the pursuit of profits and te communication of culture and all kinds of misunderstandings to brand management of the floral scientific periodical. How to find the best connection points is the focus during the process of its management.