Studying Development Of Periodical Brand In Our Country At The Turn Of The Century

Periodical industry is vulnerable media in our country, there is great space and potential on periodical industry. How can make periodical industry become more powerful? The constructive of periodical brand is the key .From the past studying of periodical brand, we can see that mostly pay great attention to every sorts of periodical brand .And analysis is not enough .This article mainly use comparative method and document research, quoting mass media economics and marketing theories .From above we can see that brand have great effect on the development of periodical industry. we can also see several factors have different influence on operiodical brand. Lastly, strategies can be taken to solve periodical brand problem.Firstly, this article expatiates basic conception about brand and analysis the present situation of periodical brand. Comparative with other media, outstanding features of periodical of brand. Then draw a conclusion that brand play a vital important role in the development of periodical industry. There are some factors may have effect on the shape of periodical brand. This article pays great attention to politics, economics and culture .The brand concept widely used in typical cases. Lastly, mainly discuss management is the key link of periodical brand, and the way to shape periodical, and then provides instructions with the periodical brand work.