Research On Relationship Among College Students Proactive Personality, Entrepreneurial Intention And Entrepreneurial Learning

At present, due to the gradual popularization of higher education, coupled with the impact of post-financial crisis era, so that the job market becoming increasingly competitive.The college student enterprising activity is increasingly hot business in China. In order to promote employment, entrepreneurship is the solution to the current problem of employment as a fundamental way. In this article, as the research object of university students to explore their entrepreneurial learning and its influencing factors, which can better help the students to succeed in enterprising.This research adopts the methods of literature research and questionnaires survey to study entrepreneurial learning and proactive personality of college students, and the role of prediction of proactive personality, and the mediator effect of entrepreneurial intention between entrepreneurial learning and proactive personality. This research issued 850 questionnaires,considered the demographic factors,used the statistical methods of confirmatory factor analysis,correlation analysis,regression analysis,variance analysis,The study obtained conclusions as follows:First, the confirmatory factor analysis showed that proactive personality scale, entrepreneurial intention scale and entrepreneurial learning scale have high reliability and validity, in line with the psychometrics requirements.Second, entrepreneurial learning of college students have a significant positive correlation with proactive personality and entrepreneurial intention.proactive personality and entrepreneurial intention can effectively predict entrepreneurial learning of college students.Third, throught the analysis on mediation variables,it was found that entrepreneurial intention play a partial mediatory role between perfection inclination and entrepreneurial learning, entrepreneurial intention play a partial mediatory role between opportunity identification and entrepreneurial learning,and do the same role between strong will and entrepreneurial learning.Forth, multiple differences in demographic variables such as gender,major,age,qualification, The students with different gender are different in entrepreneurial learning, proactive personality and entrepreneurial intention. The students with different major are different in entrepreneurial intention. The students with different age and qualification are different in entrepreneurial learning.Future research will explore additional factors to impact entrepreneurial learning of college students. to construct a more complete model of entrepreneurial learning, Implications for future research are discussed.