Research On The Influence Mechanism Of College Entrepreneurial Environment On College Students’ Entrepreneurial Intention

With the popularization of higher education in China,the number of college graduates continues to increase.In 2022,the number of college graduates in China was10.76 million,and their employment became the focus of the whole society.As a particular group,college students have strong learning ability and innovation ability.They are one of the main entrepreneurial bacteria and the main force of China’s future economic growth and social development.University students’ entrepreneurial activities can not only solve their own employment problems,but also help them realize their self-worth,upgrade social industries and increase social wealth,and help promote a good fashion of social "innovation".However,the entrepreneurial intention of college students in China is generally low,so it is of great significance to study the work of College Students’ Entrepreneurial Intention to cultivate their entrepreneurial ability,enhance their entrepreneurial intention and stimulate their entrepreneurial behavior.Based on the actual entrepreneurial environment in colleges,this study explores the influencing factors of College Students’ Entrepreneurial Intention based on Social Learning Theory.By combing the existing research results on Entrepreneurial Environment,Entrepreneurial Learning and College Students’ Entrepreneurial Intention at home and abroad,introducing Entrepreneurial Learning as an intermediary variable and Entrepreneurial Self-Efficacy as a moderator variable,this study constructs a relationship model between Entrepreneurial Environment,Entrepreneurial Learning and College Students’ Entrepreneurial Intention,and further explores the specific mechanism of the impact of Entrepreneurial Environment,policy,education and culture on College Students’ Entrepreneurial Intention.This study uses the widely used measurement scale in academic circles to carry out a questionnaire survey,taking college students from four universities in Jiangxi Province as the survey objects,and collects data samples of 722 college students online and offline,and makes an empirical analysis by using statistical software.By analyzing and sorting out the data,the main conclusions are as follows: the Colleges Entrepreneurial Environment has a significant positive impact on College Students’ Entrepreneurial Intention;Entrepreneurial learning and its three dimensions have a significant positive impact on College Students’ Entrepreneurial Intention;The entrepreneurial learning plays a complete intermediary role between the College Entrepreneurial Environment and the College Students’ Entrepreneurial Intention;Entrepreneurial Self-Efficacy plays a moderating role between Entrepreneurial Learning and College Students’ Entrepreneurial Intention.This study is based on the results of empirical analysis.After analyzing and discussing the differences,current situation and problems of college students’ entrepreneurial intention,it puts forward practical suggestions on improving college students’ entrepreneurial intention from three angles: personal practice,university leadership and government participation,with a view to optimizing the entrepreneurial environment of colleges and universities and improving college students’ entrepreneurial intention.