A Study On Current Situation Of Chinese Basketball Open And Its Inspirations

CBO is a big mass basketball match adopted by the Basketball Administration Centre of General Administration of Sport of China.it was hosted by Chinese Basketball Association and was supported by sports administration agency in most province in China.All basketball lovers are welcome to take part in this match. Its topic is "participation,public welfare,universal,amateur".CBO is valuable experiment of society making physical training and game.It is also the product of development,with the development for three years,CBO has it own space to develop in Chinese basketball game field,and its scale is becoming larger.It doesn't only means a game.it makes a reform in the China mass sports games field,and offer new visual angle and new idea for the development of mass sports games in China.but we should know CBO is a new product after all.There are no systematic study on it. In this paper,I used cultural heritage data method,interview the concrete method, questionnaire method...etc.,to do a research about the development status of CBO, also provide some suggestions to improve its situations and the inspiration from CBO has also been talked about.Especially,open an exhibition better of the second time CBO National champion finals.Get conclusions:(1) CBO has a big organization,large match scale,so many interesting activities and lowest doorsill to Join in,it's style is also simple.Many people feel better after the match and get a good after-hours life.(2) The age structure of CBO athletes is similar with the age structure of all people who take part in the mass basketball games in China.(3) Most CBO athletes have good education background and many has basketball training experience,they are good at basketball.There are many motives to take part in this match among them,to get good health and entertainments is their main motive.(4) The development of CBO match is unbalance among different areas and different professions. (5) Compared with the competitive sports marketing,Sports Marketing of CBO has more clearly customers and more directly effects,and has more public welfare(6) It is unreasonable for the standard using to divide groups,because it makes a large unbalance of the level among different CBO teams.(7) the effects of the advertisements of CBO is limited at the place in which there is CBO match;(8) For lack enough fund and limited fund-resource make limitation on the development of CBO seriously.(9) The development of CBO is Sustainable,its Competition System and competition methods are reasonable in some way,however it need to perfect itself in practice.(10) CBO offers referential Significance to the Management Model and commercial value development of mass sports game.According to the result of questionnaire and the practical of mass basketball in China,I make some recommendation:(1) To make definite the goal and the position of CBO,as well as its development plan;(2) Through developing CBO in small town and city so as to promote its development in rural area,it can strong its influence in these area;(3) Perfect the age standard which is used to divide group;(4)To work out the bid principles of CBO National finals;(5) To learn from the experience of high level match association,according to the principles of Justice,reasonable and efficiency, perfect the organizations and match system,create new basketball games which has more competition,more fun,more enjoyment and more attraction;(6) To reward more people and give a bigger prize,pay more attention to the choose of MVP and most value basketball team in each game and season;(7)To build a register system of referees,athletes,and coaches;8)To improve CBO commercial sponsor system(9) To raise a brand,to do more advertisement,to do more research about CBO;(10) set selection match in different region.