Study On The Relationship Between Proactive Personality And Students' Entrepreneurial Intention

The emergency of knowledge-based economy has caused great change in the filed of labor market,and entrepreneurialship is becoming an important type of employment.many students choose entrepreneur after graduation,but failed.With high-risk venture,fraught with uncertainty and non-standardized,entrepreneurs need to take the initiative to do something to deal with difficulties.In addition,on the basis of interactionism,Bateman,Crant named the disposition that individual initiative to change the environment no matter how hard it is as proactive personality. This study attempts to explore the relationship between proactive personality and entrepreneurial intentions,predicting the level of entrepreneurial intentions in personality dimensions.Through some standard research methods such as literature review and survey investigation with students from several universities,the construct dimension ofproactive personality as well as its antecedents and consequences were studied.Such statistics as exploratory factor analysis, confirmatory factor analysis,and regression analysis were applied for the data analysis.The conclusions were drawn as following:Firstly,students' proactive personality is comprised of three factors:positivitiy,hardiness and tranformative.The reliability and validity of the scale were high enough.Secondly,proactive personality has a positive influence on students' entrepreneurial intentions.Thirdly,entrepreneurial attitudes and self-efficacy have partial mediate effect on students' entrepreneurial intentions.Fourthly,relative entrepreneurial experience has moderated effect on transformative and entrepreneurial intention.Fifthly,There are significant differences on the three factors of proactive personality and entrepreneurial intentions among demographic variables.