Research On The Rationality And The Non-rationality Of The Modern Consumption Society

Nowadays the western scholars don′t take Chinese society as the blue print to describethe consumption society. They did not speak of the Chinese society in their work, however,in the day when the trend of world integration more and more strengthen, the contact ofChina and the world and its influence to the world deepens increasingly. Especially with thedevelopment of Chinese Economics, the consumption society has arrived in China quietly asthe accessories of the globalization.The consumption society is a kind of social appearance. In the process of studying andinvestigating the rationality of the consumption society, the text uses the theory of thewestern consumption society, carries on the structural and functional analysis on theconsumption society, explains the sequence of events of the consumption society, then putsforward and argues the rationality value of the existence of the consumptionsociety.″Rationality″as the premise, standard and concept of ″non-rationality″.Facing theconsumerism and the western capitalism culture brought by the non-rationality of theconsumerist, consumerism as the big character of the consumption society has been a kindof current of thought which has rolled up everywhere in the world. However, consumerismis not only on the basis of the pursuit of hedonism, the absolute occupancy of the materialand the immoderate consumption, but under more circumstances, this consumption ideasand life styles are given through various ways by the capitalists. We must do some researchesand reflections, make clear the sequence of events of the consumption society, andreasonably analyze, judge, take and reject the consumption society matching the nation andthe times.In our country, there are the marks of various consumption habits and consumptionideas which match traditional society, and there are the traces of being influenced bywestern consumerism. Totally, our current country is the society combining production andconsumption. Transform people′s consumption ideas and styles to circulation andeconomization;create the consumption society,where human gets along with natureharmoniously.