NBA Management Concepts To The CBA's Inspiration

The promotion and success of basketball league tournament are inextricably linked with the league's management. This article starts with the aspects of television relay, proprietary rights of different teams, market introduction, brilliant levels of competitions, rules and regulations, policy system and so on. This article points out the similarities and differences between NBA and CBA leagues' management ways and analyses CBA League's deficiencies which still exist. It provides new ideas for the management of CBA basketball league tournament. The results show that:CBA League has less screenings, broadcast media and lower ratings in television situation than NBA League.CBA clubs are mostly established in form of the collaboration between government and enterprises; therefore, it reveals several major contradictions around the issues of property rights:how to assess each investor's capital investment; if players can participate in the distribution as a capital investment and so on. These contradictions have become the core issues which directly hinder the development of CBA club.There are obvious differences in the main market management between CBA and NBA. The main market is managed by Basketball Management Center in CBA, it is administrated by government. But in NBA, the main market is managed by NBA League Board of Directors, and it is market-oriented in business.From the beginning to the present for CBA, "Bayi Rockets" received a total of eight championships; "Guangdong Hong-yuan" won four championships. When the final comes, the audience has formed a mental set that they can know the results before they watch the game. This phenomenon is worrying, if the game lost its audience, it means that it has lost a lot of attention, sponsorships from the business, the titles at the same time, and some other commercial activities will also be greatly affected.Relative to NBA, since CBA league's inception, Basketball Management Center has issued a series of laws, policies, but overall, the regulations and policies are lack of systematic and continuity. Some important areas of law are still in the vacuum.