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The Development Stratagem About China Tietong Chengdu Branch

Posted on:2006-10-23Degree:MasterType:Thesis
Country:ChinaCandidate:J LiFull Text:PDF
GTID:2166360155455059Subject:Business Administration
Abstract/Summary:PDF Full Text Request
China TieTong ChengDu Branch is a new telecom company,It has set up for almost 4 years.The development of this company faces both opportunity and challenge,because of the quickly change in telecom market .According to the practical of China TieTong ChengDu Branch ,A strategy which conforms to the external market and fits the inside reality become a key point.This paper researchs the decelopment strategy of China TieTong ChengDu Branch.AT first ,This paper gives the history of China TieTong ChengDu Branch based on thedeveloping of whole telecom market ,This paper sums up the experiences of thecompany ,and analyzes the. management and marketing of the company.The national economy develops quckily for these years,and the government has regard telecom as new economy increasing point,the marketing of telecom has became more and more prosperous; China TieTong ChengDu Branch must to find new develop strategy to face the WTO and competition in the 21 century.At the same time,this paper analyzes the external environment and inner factors,indicates the weakness and strength of the company,this paper uses PEST and SWOT analysis to find develop strategy of China TieTong ChengDu Branch.
Keywords/Search Tags:China TieTong ChengDu Branch, development strategy, telecom, analyze
PDF Full Text Request
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