The Channel System's Analysis And Construction Of The China Tietong ChengDu Branch

While the global telecommunication industry declining, the Chinese telecommunication industry is keeping on the high-speed growth along with the Chinese economies.At the mercy of the following great reform policies: separating the functions of government from those of the enterprise and reconstructing state-owned enterprises, the telecommunication industry change greatly. The China Netcom, the China Mobile, the China Telecom, the China Unicom, the China Satcom and the China TieTong, have turned into the eye-catching telecommunication business.Along with the development of the telecommunication industry, the telecommunication businesses are facing ferocious competition. One of the important strategies that respond these markets challenge is channel reconstruction.But we analyzed these six businesses, they couldn't have a regard for the channel management and institutions, and analyze this telecommunication businesses at large, and form integral channel system to adapt the marketing environment.A perfect telecommunication business's marketing channel includes to self-run channel, vicarious channel and combination deal channel.The China TieTong ChengDu Branch resembles the china Telecom and the china Netcom, they are gotten off to that channel model of singleness and obsolescence, which attaches importance to sale and ignores service, est.According to the analysis to the CTT ChengDu Branch marketing channel, we find out the problems in channel management. Some problems are characterized with the CTT ChengDu Branch, some are very popular among the modern telecommunication business.The thesis analyzes the theoretical basis of marketing channel management and...