Research On Distribution Marketing Models Of China Tietong D Branch

As a kind of distribution organization, agent-marketing can help suppliers to collect business information, make sales promotion, raise fund and decrease business risk. It's one of the most important decision for marketing executives to design and manage the agent-marketing model. Guided by the modern marketing theory, the thesis makes a comprehensive research on 3 special types of agent-marketing models, which have been widely applied in China Tietong (CTT) D branch. Based on the concrete cases, the thesis analyses effectiveness of the agent models respectively, investigates the side-effects caused by implementing the agent-marketing and offers suggestion to improve the present problems. The thesis is divided in 5 chapters.In chapter 1, introduction to the effectiveness and characters of the agent -marketing among China telecom carriers. Analyzing the situation of CTT D branch, the thesis points out that agent-marketing is a practicable approach to penetrate the fierce fixed-phone market.In chapter 2, the paper analyses the status of CTT by SWOT method, concluds that it's imperative for CTT to establish its marketing union by implementing various agent-marketing models.In chapter 3, introduction to the evolution of agent-marketing as well as the commonly applied agent-marketing models in the field of China telecom. Thepaper also stresses the agent-marketing theories' significance to telecom business.In chapter 4, based upon the concrete cases, the thesis makes a thorough research on 3 special types of agent-marketing models, which have been widely applied in CTT D branch- "Broadcasting&Tv agency model", "TL agency model" and "community agency model". Focused on the these models' background,effectiveness and side-effects, the paper investigates the 3 types of model comprehensively and makes suggestion respectively to mend the present problems.In chapter 5, the thesis concludes 5 parts of weakness while CTT D branch implementing the above agent-marketing models, and provides corresponding strategies and countermeasures to improve and optimize those models.