Comprehensive Planning Of The Scenic Spot Of Heming Mountain Outdoor Sports

This paper makes the use of sports science, tourismplanning,insurance, risk management and other multi discipline basic theory,drawingon the results China tourist attractions planning and project design and outdoor sportsrelated theory, combined with the outdoor sports program characteristics and localscenic natural environment characteristics, use the method of literature, interviews,field survey,participatory observation, image method, theoretical method and otheraspects of the method, from the current situation, the nearby mountain village DayiCounty, the natural environment of outdoor sports program characteristics and touristattractions planning and project design requirements of the three aspects, to study thecomprehensive development of outdoor sports theme scenic spots to the mountainvillage of Dayi County, the. The results show that:Dayi county’s tourism industry and promote the formation of the themescenicspot. Dayi county is rich in natural resources and historical resources, in the richtourism resources under the background of Dayi County, the most distinctive "ChiakiXiling" Xiling Snow Mountain,"anyhomologous" Taoism "benevolent Anren city tunnel source," the ancient town of Anren, Liu’s manor, Jian chuan Museum CulturalHeritage severalkey scenic spots. The number of tourists every year to increase yearby year, area economic benefits are considerable, the2010January to June, DayiCounty, the county a total of2282400domestic tourists,domestic tourism income of470857200yuan, the Xi ling Snow Mountain scenic area received19000domestictourists, domestic tourism income of4978000yuan, the road the source of the holycity received a total of173300domestic tourists, domestic tourism income of15943600yuan.These scenic spots in Dayi County, soon formed between the tourismindustry chain, in promoting the development of various regions of the country,attracting tourists, but also to promote the development of the theme scenic areaplanning.The geographical structure highlights the scenic area development characteristics.Dayi Heming mountain village and "the source of the holy city" a few kilometers,which complement each other between the scenic area and pulling each other possible.More important is the area is rich in natural resources and historical and culturalresources, especially in outdoor sports related aspects of natural resources is moreprominent,according to the characteristics of topography with project characteristicsof outdoor sports, from planning theory, the regional planning for high altitudeproject experience area, rock climbing, mountaineering experience area small ringmountain sports, fashion experience area,recreational areas such as several distinctivefunction area. The combination of these functional areas of the outdoor sports themescenic characteristics. The experience of outdoor sports provision system for thetourists, complete, one-stop the service.(3) analysis of tourist market, which establishes the feasibility of thedevelopment of the area. Dayi County tourist number and tourism revenue increasedyear by year, the trend of promoting the development of the tourism market, planningand development to promote its scenic spots and tourist market, he Ming shan themetourist mainly around Chengdu and Dayi county area passenger primarily, and Ya’an,Leshan,Ziyang, Mian yang, Deyang province in the market the proportion of visitors;and visitors travel main purpose is to outdoor sports experience and feeling of fashion.Their transport to the bus, the bus, private car;tourists form of organization, the mainreception by the small team,individual number, a large proportion of the residencetime of overnight visitors, mostly1to2days; and locating the target market is dividedinto the primary target market (market) and level two the target market(market). (4) analysis of the marketing and management of scenic area, provides themanagement plan and management countermeasures. Outdoor sports theme scenicarea marketing through the identification system of tourists to increase brandrecognition; use of modern science and technology media publicity publicity scenictheme; holds the large-scale sports event, expand the influence; to undertake outdoorsports qualification certificate of training activities, improve the theme scenic area ofthe brand effect. And the management way is through the construction of scenic zonemanagement area of daily affairs, and strengthen the scenic area staff training,improve the quality of service.