Emotional Experience Design In Modern Tourist Souvenirs

According to the report of WTTC 2009, tourism is expected to take a leading and active role in the global economical progress over through the business economy crisis. And tourist souvenirs, which take being an important part in tourism economy, culture, transportation and technology. Materializing personal memories and local culture, souvenirs'emotional influence is now attracting more research.On the basis and background of recent situation, this paper focuses on following two perspectives. One is to analyze the current souvenirs' design situation, like the analysis of characteristics and demands. Then according to the less emotional design and experience design tendency, this paper provides the design strategies combined with emotional and experience guidance on the basis of visceral level, behavioral level, and reflective level. This paper also provides sufficient cases to explain the methods and strategies.