Research On Tourist Souvenir Design Path Based On Experience Perspective

Nowadays,the economic form of human society has entered the era of experience economy.Under the background of this era,the basic functions of products can no longer meet the needs of people,who pursue experience and inner feelings.With the change of times,tourism industry has entered the era of experience tourism.Tourists consume not only material products or simple services,but also travel experiences in scenic spots.As an indispensable part of tourism experience,tourist souvenirs are becoming more and more important.However,the traditional tourist souvenirs are far from meeting the tourists’ demand for experience.This is the new opportunity brought by the experience economy and the new trend of the design and development of tourist souvenirs.Based on the relevant theoretical background of experience,this paper takes tourist souvenirs as the research object to explore the new design path of tourist souvenirs from the perspective of experience.Firstly,this paper sorts out and analyzes the related theories of tourism souvenirs and experience,and then determines the research focus of this paper: the path analysis of creating experience of tourism souvenirs.After determining the experience elements and ways of tourist souvenirs,the design basis of tourist souvenirs from the perspective of "tourist-tourist souvenirs" is put forward.According to the four steps of "collection,positioning,generation and verification",the design path of experiential tourist souvenirs is constructed.At last,this paper verifies the previous theoretical research from the design practice of tourism souvenirs of Moon River Historic Block in Jiaxing,and draws the conclusion and results of this research.It also provides a practical guiding method for designers to design tourist souvenirs and brings more possibilities to develop tourist souvenir market.