Fashion Design Research About The Fashion Brand In Supermarket In Shanghai

The subject is the research of design plan of the brand garments in the supermarket in shanghai. This paper firstly research scope namely supermarket brand clothing is defined, including supermarket scale, brand scale, clothing mode of operation, etc. then, this paper is mainly from the perspective of dress design aspect to make research, including clothing product design collection line-plan, brand color, fabrics, design and matches etc. At the same time, it involves in consumers' consumption psychology, marketing and other related research.The supermarket brand clothing is along with the supermarket to be known, which is still a new field in people's mind. Before, someone have studied the independent brand which belonged to the supermarket,or the supermarket clothing, however, they mainly made research about the environment, the clothing goods itself subjectivity research related articles is very limited. So this paper is original in some way. This paper is to explore the objectives of the study of this new development area, to take the supermarket which is a small range of clothing market as a research object, to mainly research the brand operation; Furthermore, according to study the supermarket brand clothing, from the Angle of costume design, make research and conclude the basic style of clothes and the application of them. In addition, the paper emphatically point out the changes of the supermarket brand clothing and presume the possible development direction.On the premise of the fashion design, the paper combines the comprehensive consumer psychology, consumer behavior, mathematical and statistical and other related theory of principle and method to make relevant research. The author attempts to make research and analyze the domestic and international mature supermarket brand clothing. The paper based on the analysis of location audience people interviewed, applying scientific statistical analysis, quantitative analysis and qualitative discussion unifies, study the supermarket brand clothing of interdisciplinary research. This paper analyses and make conclusion on the base of a large number of images and data analysis. It summarizes the basic style of clothes in the aspect of fashion design. It presumes the development of the supermarket brand clothing in the aspect of the brand clothing operating. In the aspect of fashion brand, the paper tries to analysis and summary brand clothing design and operation procedures and rules in the supermarket which is a small range. The supermarket of brand clothing is in the stage of development. No matter from fabrics, color, style and other aspects, they have carried out the complete integration, using a brand clothing design planning mode. In addition, the supermarket brand clothing mainly are cheap and basic styles which cater to the consumer. These basic styles are also indispensable in the whole clothing market. According to make months of research about the supermarket brand clothing, the paper summarizes some relevant basic styles.