The Study Of Fashion Graphic Design Among Modern Fashion Brand

The graphics applications with clothing as the carrier originated in primitive society, through the ever-changing social structures and development, and its due to be given different forms of the selection process, carried out the continuous generation and extinction. From the modern graphic designer's point of view, these graphic symbols have become the creative design elements have been interpreted on runways around the world. With the development of aesthetic awareness with the public continues to improve, graphic elements as the following styles, colors, materials, not only acts as a visual media of fashion design characteristic, but also in the modern clothing brand to occupy the entire fashion design process an increasingly important position. Thus, the research of graphic design for modern clothing brand not only has the visual aesthetic value, but also has some practical significance:1. To the point of view of visual communication design process methodology significance;2. To modern clothing brand building, maintenance and development point of view to analyze their brand identity and value for the specific role.From the visual communication angle, graphic design was observed, thought and practiced in contemporary fashion brands. First of all, by understanding the basic concepts and significance of induction, its application methods and the general law was explored; Then, in the course of the study, the author advances specific graphic design process for fashion and the resulting visual impact; and the application of targeted case analysis and comparison was researched through analyzing graphic design features and application effect between domestic and foreign contemporary fashion brands:the scope of graphic design costumes, properties, aesthetic principles and aesthetic characteristics, creativity and function, etc. as a starting point, from the perspective of brand identity and meaning, on how to establish theme and material, set the graphic elements of effective design creativity, as inherited or innovative brand value of the original research was conducted.In the design practice, through emphasis on recording, analyzing, "inspired by the line" series of apparel graphic design process and the problems encountered in design and planning, design preparation, design sketches, design an entry point for the analysis results, through the clothing graphic design process, will be designed theme of the graphic elements, color elements, texture and other factors into a carrier for the application of visual graphics process to be concluded its analysis solution. Finally, based on the theory and practice, the author summed up the current issues and design principles of graphic design for modern fashion brand.To sum up, this innovation is:1. To visual communication design point of view, through theoretical study and a large number of practical examples, analysis of the application in order to dress carrier graphic design how to two-dimensional graphics are transformed into successful three-dimensional clothing decoration elements, and accurately convey the brand-specific design demands and design effects; 2. to authors involved in practice based on the design of projects, thinking, systematic study and summed up the brand value of the clothing under the guidance of graphic design process, from a certain extent, improve the the modern methods of graphic design brand clothing operability; 3. I graduated from design practice through the recording and analysis, to integrate theory with practice, in modern clothing brand apparel graphic design of the current problems and prospects presented their point of view, and based on full text discussion of design principles derived as engaged in a modern clothing brand apparel graphic design-related personnel reference.