Jiangsu Localization Characteristics Of The Fashion Brand Design Research And Practice

In jiangsu province in the garment association put forward with the brand lead jiangsugarment industry development to promote the upgrading of the apparel industry in jiangsunow, jiangsu brand fashion design concept of localization arises at the historic moment, thisconcept is not independent existence, it is the same with fashion internationalization, theconcept of globalization of closely linked. But as Marx philosophy mentioned, everything hastwo sides, so the integration of economic globalization, international dress brand globalizationexpansion strategy is put forward, with jiangsu localization characteristics of the brandfashion expansion design research and practice, the requirement in jiangsu native culture asthe foundation, under the precondition of fusion of foreign culture, and to realize theadvantages of cultural acculturation, rich fashion design resources, mature fashion designconcept, form the unique style of fashion design, to realize the jiangsu garment industry"mass" of development and promotion.This paper is divided into four chapters. The first chapter is the introduction, includingthe content on this topic research background, research content and research scope, the reasonand significance of the research situation at home and abroad, and research methods.The second chapter is the localization of jiangsu jiangsu characteristics and currentsituation of the development of the brand fashion. Points out that the localization of jiangsujiangsu characteristic is wu into the core of a numerous and complicated variety of regionalculture, a kind of advancing with The Times of dynamic culture; Jiangsu province shows thatalthough the fashion is a big province, but not the brand province.The third chapter is a jiangsu localization characteristics of brand fashion design research.In this design research process, through the whole wu in jiangsu province environmentalinvestigation, analysis concludes the characteristics of localization with jiangsu brand fashionfashion attribute and function; Based on the kind of jiangsu garden culture landscape formand jiangsu kind the craft culture technology elements of the investigation, analysis of thereference with jiangsu localization characteristics of the brand fashion fashion form andelements; Based on the kind of jiangsu ship culture shipbuilding technology and jiangsu kindbridge cultural construction process of the investigation, and analyze the lead with jiangsulocalization characteristics of the brand fashion fashion structure and process; Based on thekind of jiangsu hydrological culture hydrological colour and jiangsu agricultural culture ofkind of cotton and linen material research, analysis with jiangsu localization characteristics ofthe brand fashion fashion color and materials.The fourth chapter is a jiangsu localization characteristics of brand fashion design practice. This design practice in the third chapter produce many small conclusion as thetheoretical basis, and then through the design task analysis, design data collection toreasonably design product positioning, and then design and visual expression designoptimization, design pattern making and design samples development.