Study On Optimizing The Allocation Of Fujian Green Ecological And Red Tourism Resources

Optimizing the allocation of resources is the eternal theme of resource economics research, it generally can be divided into two levels. A higher level refers to how resources should be allocated to different departments in different regions, different production units, reflecting on how to make every reasonable to optimize the allocation of resources in the most appropriate use. The lower level is established for the allocation of resources under the conditions of a production unit, a regional, an organization and how to utilize those resources, a reasonable reflection on how to use them effectively, making them play the greatest possible role.Tourism resources themselves are natural and environment resources reunification, as well as economic resources. Natural resources involve the using and protection of clear value connotations; economic resources involve in the efficiency of allocation and gains which means that the market value of the resources to achieve. Scientific and rational allocation of tourism resources is a necessary requirement of the sustainable use of resources and environment the one hand, on the other hand is a necessary requirement of the economic development and environmental protection, social progress and the inevitable demand.Fujian Province is situated in the southeast coast, rare species of animals and plants vegetation is rich in resources, having an abundance of green tourism resources. Meanwhile, Fujian, especially in western Fujian, is famous in the old revolutionary bases, and the red tourism resources are not only the quantity but also the quality, in the in 2004 issued by Office of the CPC Central Committee and Office of the State Council, the whole country planned 30 red tourist products lines, among which Fujian alone had two lines, which was a full expression and affirmation of Fujian red tourism resources grade.This paper collection green eco-tourism resources, red tourism resources and the relevant information of optimizing the allocation of tourism resources theory and practice, on the basis of the results of the current study, the comprehensive application of economics and resource science, ecology, The basic theory of management science and other subjects, this paper focuses on theoretical analysis and practical research, Through direct and indirect investigations investigation, analyses in Fujian basic materials of current ecological tourist resources, Red tourism resources scale, layout, and other socio-economic and natural conditions, conducts a preliminary analysis and summation to determine Typical analysis and the study object.Based on explaining the basic allocation of resources, the objectives and methodologies for adjustments, this paper discusses the three constitutive elements of tourism resources allocation: time, space and the number of distribution. Fitting equilibrium theory of economics, effectiveness, improving consumer equilibrium model, extracted from Fujian optimizing the allocation of green eco-tourism and red tourism in three models: Fujian green and red tourism resources Integration Model, Fujian green and red tourism resources Supplementary model and Fujian green and red tourism resources to enhance the efficiency model. And based on the principles of optimizing the allocation of Fujian green and red tourism resources: market-oriented principles, coordinate system on the basis of principle and the principle of the time value. Putting on a mixture of Fujian tourism and optimize the allocation of resources allocation of the overall concept—an exquisite scenic, a mixture of the two key tourist board, the three growth poles and three tourist routes.Integrated explaining the strategic management tools --TWOS matrix, on the basis the Analysis of the advantages, disadvantages, opportunities and threats of Fujian in optimizing the allocation of green and red tourism resources, putting up a mixture of strategy development strategy of Fujian optimizing the allocation of green and red tourism resources: SO strategy (group-optimal allocation strategy, integration strategy optimizing the allocation of space, Quality-driven Strategy), ST strategy (brand strategy, of growth strategy, regional cooperation strategy), WO strategy and the WTO strategy. Finally, this paper puts up a reasonable allocation of green and red tourism framework of the mechanism for Fujian -- "market-system" framework.