The Research On The Development Planning Of Tea Culture Tourism In Shimen

With soiety going ahead and people’s living standards improving.travel demands grows,tourism consumption concepts and models is quietly changing with the development of the tourism industry,people are more and more willing to choose culture tourism focused on spiritual experience,tea culture tourism as an important part of cultural tourism is welcomed and loved more.Shimen as Zen tea town has rich tea culture tourism resources.a long history and far-reaching of tea culture.So this paper studies the development planning of tea culture tourism in Shimen. This paper summarizes the concept of tea culture and the tea culture tourism.reviewing the value and significance of the tea culture tourism in domestic and abroad currently,product types and development patterns of tea culture tourism and tea culture tourism development strategies,moreover, analyzing the background and significance of this study.hoping to provide a theoretical basis for the development of tea culture tourism in Shimen by this study.On this basis.this paper expands research on tea culture tourism development planning in Shimen:Firstly,taking Fujian in which tea culture tourism develop well for example,summarizing the overall situation.and using SWOT analysis.obtaining reference development strategy;Secondly,analogy from Fujian to Shimen,investigating and sorting out Shimen owning tea culture tourism resource types;Next, using methods of analysis types of tourism resources,SWOT analysis and comprehensive evaluation analysis evaluate tea culture tourism resources in Shimen;Finally,on the basis of the evaluation conditions of resources,proposing planning strategies of complementary resources and integrated development,also the corresponding security system to the development of tea culture tourism in Shimen in this paper.