Research On Optimized Collocation Of Cigarette Resources Under Market Oriented Reform

As the source of tobacco manufacturing industry,tobacco resources control the lifeblood of the whole tobacco industry chain.While,allocation of tobacco resources not only determines the future of cigarette brands development,but also relates to the survival of industrial enterprises.Taking Tianjin market as an example,this paper emphatically analyzes the deficiencies of tobacco resources allocation in Tianjin cigarette factory,and puts forward reasonable suggestions on how to combine the tobacco leaf resources with market orientation,and then to help Tianjin cigarette factory to find a breakthrough in reducing the efficiency of tobacco resources and adapting to the law of market development.This article first describes the research background and significance of tobacco resource optimization under the orientation of market-oriented reform,and then points out the purpose research content of this study and relevant theories of tobacco resource allocation.Based on hereby theories,this article analyzes the basic mode of tobacco resource allocation in China and the present status of the Tianjin Cigarette Factory optimal allocation of tobacco resources and points out the problems in distribution of tobacco resources.These problems were analyzed from the aspects of poor coordination of market economy and plans,the difficulty of farmer-industry collaboration,and the low utilization rate of tobacco resources.Secondly,to guide the optimization of tobacco resources better in Tianjin Cigarette Factory,this article explores the advanced experience of foreign tobacco groups actively,and then proposes a forecast model of tobacco resources with “distribution by production”.Based on this model,this article forecasts the overall demand of main sales brand in Tianjin Cigarette Factory in 2018.The direct-construction terminal buildings has been analyzed to increase the sales volume of main sales brands and to ease the trend of dynamic sales.Finally,conclusion has been drawn that Tianjin Cigarette Factory should grasp the sales opportunities and continuously increase its own output capacity,and increase the total amount allocated from tobacco leaves,reasonable plan tobacco leaf resources,strengthen the coordination of redrying enterprises,improve the logistics warehousing capacity of tobacco,and increase the comprehensive use of tobacco rate and further strengthen the cooperation of industry and commerce brandcultivation and other specific counter measures.