Study On The Development Of Catering Tourism Resources Of Zhangjiajie

China has a long history of catering culture.Since ancient times Chinese people have made a large variety of food not only to satisfy the pure physical needs but also to achieve a harmonious combination of good colors,smell,tastes and shapes.In recent years with the development of our national economy and the increase of per capita income culture tourism has seen its popularity.Catering culture tourism has become more and more popular among tourists.Catering culture as an important tourism source has thus become a significant issue in the tourism industry.Zhangjiajie,one of the most important tourist cities in China,has long been famous for its rich,wonderful and magical natural and human tourism resources.But due to its relatively low development level of tourism products as well as the facts that tourism resources haven?t been well integrated with the local culture,culture tourism in Zhangjiajie is only at an early stage and hasn?t become very popular yet.I personally think the key to breaking the bottleneck is to make further scientific research and development on tourism resources of catering culture.Based on the experience economy theory,the sustainable development theory and the integrated theory of tourist industries,by analyzing relevant literature,conducting questionnaires,doing statistical analysis and using combining qualitive and quantitative approaches the paper makes a comprehensive analysis of the current situation of catering culture tourism resources in Zhangjiajie,the necessity of and conditions for developing natural resources.Meanwhile,by analyzing tourists ? awareness and preferences with regard to the development of catering culture tourism resources the paper proposes the principle,targets and market and product positioning of developing tourism resources as well as three development models,namely,catering culture health tourism,catering culture experience tourism and catering culture festival tourism.In order to develop unique catering culture tourism products in Zhangjiajie the paper makes the following suggestions,namely,conducting more scientific surveys on tourism resources,making top designs for the development of tourism resources,pursuing a systematic and regulated development,exploring more essence in culture,raising catering taste,building catering brands,focusing more on promotion,training professionals and constructing incentives mechanism for the purpose of promoting a deeper integration of tourism and catering culture and thus making catering culture tourism in Zhangjiajie more attractive.The research on catering culture development in Zhangjiajie not only improves the theory of catering culture tourism but also helps to explain in theory the significance of developing catering culture in Zhangjiajie.Besides,it has an important realistic meaning both for integrating and optimizing tourism resources and increasing its overall tourism attraction in Zhangjiajie.