Decode The Visual Hegemony From Culture Factor In International Language Circumstance

As a national language, the intuitional and concrete of image becomes more and more popular, and image gets the main current thinking of people's. along with image is filled everywhere. The appreciation of image becomes a popular appreciation. Image get close to people's instinct by visual. Through the sensibility image, visual breaks the rational mode of character, changes people's rational thinking habit. People accept the information by"watching"take place of"reading", it's more close to induce.traditional esthetics think that appreciation is not the same as the pleasant from daily life. Under the condition, esthetics is international, not racial. Visual appreciation is also international. In the fact, in our daily life, visual appreciation is close to people's daily pleasant, and visual appreciation changes people's appreciation concept. In the international communication, visual communication is of the character of subjective factors. For the circumstance, for the intermediary, for the reporters themselves, or for the spectators themselves, now the fact is that developed countries convey a lot of visual to the developing countries. Visual becomes a hegemony in people's daily life, affecting people's appreciation of visual. includes its overweight than character, and developed countries overweight than developing countries.In the backside of visual, there is powerful cultural character, national communication take challenge to our native culture. National media has a visual hegemony by capital and technology, leading to native culture to the verge. Visual becoming a kind of consumption makes character communication facing development predicament in the market.Everything has two sides. First, visual hegemony give the challenge to native country cultural developing and people's visual appreciation, second, the visual hegemony also promotes its developing. Under this condition, we should hold the opportunity of visual culture communication, to scoop the expressive force of national culture, to exploit the visual business value of national culture. We should Use the visual way to express the special magic power of national culture, and to promote the communication of national culture. this paper will analyze the cultural factor implicated in the visual communication, under the national communication. we will analyze the reason characteristic and shrike to our native country cultural too. I hope I can give my advice to develop Chinese visual culture communication.