The Research On Corporate Social Responsibility Of Automotuive Vehicle Manufacturers

Automotive vehicle manufacturers is the core of China's manufacturing.The rapid increase of their competitiveness is to accelerate the development of China's automobile industry, which can promote the development of national economy and improve living standards of families. The research on social responsibility of the vehicle of corporate is an important field, because the scientific evaluation indicator is not only reflecting the expectations of society, but also the direction to lead the efforts of enterprises, which may even affect the future business and social development. In the context of the global financial crisis, business and community interests have highlighted the contradictions and social expectations of improved corporate social responsibility to make cars which is becoming increasingly urgent in China.This paper is the study of social responsibility as a object, based on previous research, and empirical research using standardized methods to Automotive vehicle manufacturers as an example, through the influence of corporate social responsibility vehicle factors, automobile corporate social responsibility and corporate performance relevance, performance evaluation of corporate social responsibility vehicle and vehicle to enhance corporate social responsibility analysis, lead us to a more clear and comprehensive understanding of the vehicle the profound meaning of corporate social responsibility, has important theoretical and practical significance. Firstly, the car business from the general awareness and social responsibility and real, this paper discusses the theory of corporate social responsibility, stakeholder theory, signal theory shows the theory and theory of state intervention, the theory of corporate social responsibility in China auto factors, auto corporate social responsibility and corporate performance-related, automotive performance evaluation of corporate social responsibility studies provide strong theoretical support.Secondly, the public reaction to the car of corporate social responsibility is discussed from corporate social responsibility of our car the status and corporate social responsibility automotive automotive industry index. If car companies in social responsibility performance, except for obvious characteristics of the major events is industry characteristics, there are the following features:auto corporate social responsibility and business strength are closely related; car companies and corporate social responsibility related to the history and culture; in the promotion of enterprise speed up the commitment to social responsibility, more and more consumer power and so on. In addition, all vehicles TOP 10 Index of corporate social responsibility, the "Volkswagen" and "steam" as a foreign brand car companies and self-brand car companies, Automotive vehicle manufacturers are listed in order of the first two indices of social responsibility, and far more than other Automotive vehicle manufacturers, constitute the first echelon TOP 10. Chery, BMW, Toyota, Volkswagen cars corporate social responsibility in the TOP 10 in the second echelon. Mercedes-Benz, Shanghai GM, Shanghai Volkswagen Automotive Honda and corporate social responsibility in the TOP 10 in the third echelon.Then, the paper has questionnaire survey, in the selection of indicators, based on step by step, finally the paper has determine the impact of vehicles 24 indicators of corporate social responsibility. Among them, the political and legal factors are 6,7 and cultural factors, economic factors are 7 and the concept of corporate social responsibility factors 4. On this basis, the use of FAHP method, combined with our car the status of corporate social responsibility, on the impact of corporate social responsibility in China's automobile factors were analyzed.Secondly, the paper has select the automobile industry or listed companies for the main business of vehicle manufacturing industry as a research sample of listed companies.listed on Shanghai and Shenzhen corresponding Automotive vehicle manufacturers is as a sample of 18 to study corporate performance is interpreted as variables to environmental responsibility. These four categories of performance indicators of human responsibility, technical responsibility and reputation of responsibility, is for corporate social responsibility vehicle constitutes an explanatory variable in this study which was to study the vehicle performance of corporate social responsibility and business relevance.Again, we is combined with corporate performance, corporate social responsibility to establish vehicle performance evaluation system, according to the interests of the six requirements of employees, consumers, creditors, suppliers, governments, communities and other stakeholders of Automotive vehicle manufacturers. Respectively, the paper is to build enterprise car on car performance rating of corporate social responsibility indicators of performance which were evaluated from point of view of social responsibility of employees,consumers, creditors, suppliers, government, community.Finally, we have constructed the main dynamic game model of corporate social responsibility of monitoring the auto game based on the three aspects of the government, society, Automotive vehicle manufacturers. On this basis, it is necessary to enhance the mechanism of effect of social responsibility from three aspects of the government, society, business enterprises.