| In the age of internet new media,the traditional reading has become an internetlized and dairly task.The reading scene has changed to socialization,pluralistion,fragmentation,routinization,interactivition and decentralization.Post-reading is a new reading way which adapts to new media and new requirements.Not only the reading way but also all all aspect of traditional reading has changed includes its function and connotation.Affected by post-reading,the generation and narration of reading text as well as user habits and information communication have been changed.All the rules and orders need to be reorganized and reconstructed to adapt to the changes caused by this new type of reading.In this paper,we study the post-reading problem in the internet new media envirement.The contributions of our research can be summarized as follows.1)Post-Reading is a new reading way driven by new media.The development of new communication technology and social needs gives rise to “creative destruction” of reading way,especially the emergence of new media technology,which has a more thorough impact.The post-reading emerges as the development of the third reading revolution,which relays on whole media and postmodernism,and the reasons can be summarized as the “mechanical theory” and “ultimate cause”.By “mechanical theory”,the reason cause the emergence of post-reading is the new communication technology,which is not the perspective of technological determination.Technology did not determine society,it only mores the society more specialized.And by “ultimate cause”,the emergence of “post-reading” meets the needs of society and people,especially for entertainment,recreation,stress relief and practicality.New technology promotes the formation of new features of “post-reading”.Significant changes have taken place in reading carrier,reading text,reading behavior,reading relationship,reading experience,reading needs,reading scenes,etc.From the dialectical perspective,the development of “post-reading” is a process of negation of negation.It is intertwined with freedom and non-freedom,democracy and control.Finally,through double self-modification and self-improvement,it can promote the development of “post-reading” in the positive way.2)The generation and narration of reading text under post-reading.In the new media environment,the text generation becomes diversified gradually.With the improvement of the audience's communication power and ability,user-generated content has emerged;and machine-generated content emerges as the support of the dissemination of new technology,especially digital technology and internet technology.This change is revolutionary.User-generated content has broken the authority of mainstream communicators and diluted its dominant position.Especially,the applications of AI and big data technology bring a new media environment and leads a new type of content generation,namely machine generated content,which changes the manual content generation and makes the content generation more efficient,interactive,objective and comprehensive.Compared with the innovation of text generation,the innovation of text narration brings new demands to the process of content reception with the increase of consumable information,media channels and audience's initiative.They hope to mobilize more and more diverse sensory experience while receiving,so as to produce game experience.In which,game narrative is based on the dissemination of new science and technology,using game mechanism to generate,organize and disseminate content.Game narration is not only pure game but also a narration frame.It utilizes game for producing,organizing and commuting information.3)Realization of communication effect under post-reading: take traditional culture as an example.From the perspective of traditional culture,the whole and systematic communication profits the communication of traditional culture.However,“post-reading” has gradually become a popular way of reading.Its characteristics of fragmented reading,shallow reading and social reading have impacted the information communication of traditional reading.In practise,post-reading is a reading way while tradtion culture is a kind of spiritual wealth,there are not paratactic and exclusive.Traditional culture is the soul and foundation of a nation.Now our traditional culture urgently needs to complete the transformation of digitalization,modernization and popularization.By utilizing the advantage of post-reading,the communication and inheritance of traditional culture would be significantly promoted.Traditional culture must ajust to the new reading way for better communication.With the development of VR,AI and big data technology,traditional culture would become more modern and easily accept.4)From the dialectical perspective: bidirectional review on “post-reading”."Post-reading" has triggered a cultural turn and power reconstruction.The field of reading is not only the field of semantic struggle and ideological struggle,but also the field of realizing “symbolic democracy” and “cultural democracy”.In this sense,“post-reading” can be considered as double-edged sword.Under the double perspectives of cultural research school and Frankfurt school,cultural products in the new communication ecology have both Democratic genes and hidden control power.From the perspective of reader's liberation trend,reader-led "combination" and "preferential decoding" have failed to interpret and interpret the text;the reader has become a "regular army" with the same status as "occupying army",and resistance has also changed from private to public.Post-reading is scenario-based reading.Flexible scenarios determine the reader's perception of "discourse location" and bring multiple interpretations of text meaning.From the perspective of alienated readers,there are traces of industrialization and control in reading texts.Industrialized texts are characterized by cross-media integration and mass customization.The control of capital and power over audiences is concealed,including "personalized" false needs,participatory control and compensatory satisfaction."Post-reading" has the characteristics of antinomy.It is being widely practiced and constantly changing with technology.Therefore,it is a way of reading full of possibilities.We should seek advantages and avoid disadvantages,take criticism as a weapon,internalize the spirit of criticism,and let the critical eye guide reading practice,so as to play the progressive role of "post-reading". |
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