The Study Of The Huffington Post’s Generated Content

As a newly-developing Internet newspaper which is founded for ten years, the huffington post has become the object of attention of academia and industry many years ago. On the one hand, It’s popular thanks to new opportunities which the current media environment gives birth to. It helps the huffington post using the Internet thought to construct the platform. On the other hand, the unique feature of generated content is more important. Which has the personalized new media generate content,and mirrors traditional media’s high quality content. This article mainly set about the latter, research the huffington post’s generated content.In general, the Huffington Post’s content output form mainly has three kinds:blog space, aggregation news, and original news generation. It also represents its different development periods.The Huffington Post Started with the blog, and the high quality blog content makes it attract the attention of many readers at the beginning of the birth. With Arianna Huffington extensive contacts, the paper gathered a number of political,academic and social celebrities from all walks of life to open blogs, this is what other blog does not have at that time. Of course, the most convincing to readers are the wonderful content that these well-known bloggers provide. They make the huffington post become the center of elite point. In these self-organizing ecosphere, bloggers and readers develop close contact. In order to shape better self image, the bloggers make impression management here. Following psychological sense of belonging, the readers follow their heart, and review their interested or high quality content.Let the elites’ opinion group expand unceasingly, and bring a lot of traffic for the paper.Aggregation news is in order to solve the contradiction between too much surplus of information and the short of effective information. Through the data flow analysis technology, it determine what are the most popular, then push the informationto the reader. It greatly saves the readers ’ time on finding information. But the practice is controversial, let the huffington post once back the "borrower" stigma.With the further change of media environment, blindly copy, spread the content of the production is not a new way to others, which driven the huffington post to further adjust the strategy – marginalize the value of aggregation news, develop their focus to original production, After all, with too much Homogeneous information in Internet era, the most important is making their own characteristics.In fact, since the birth of the huffington post, the original content is there. But as the Internet information homogeneity seriously, and the lack of high quality content,the original reporting component is gradually highlighted. Overall, the huffington post original generated content mainly has two parts: one is the major generated content of the news team. The huffington post employs reporters and editors from well-known traditional media several times, greatly strengthen the news team, and make a series of high quality investigative reporting. It can be seen from its won Pulitzer prize for work outside of the battlefield. Another, citizenry’s amateur generated content. The huffington post pay attention to the collection of the citizen’s cognitive surplus force,pay attention to absorb the citizens’ living material on some major projects, also pay attention to close the distance to the readers by platform construction, push forward the regenerated content, provides a new node for fission propagation path of content.In a word, the Internet provides a new opportunity for the huffington post ’s development, and high quality content help the huffington post a lot. Under the background of the decline of traditional newspapers.It has become the typical of many other media to follow. The transformation from a savage growth to order specification has its own intrinsic growth logic. The discipline is worth discussing and studying.