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The Research Of Game Analysis Of Social Network And Sharing Platform

Posted on:2019-10-16Degree:DoctorType:Dissertation
Country:ChinaCandidate:C ZhangFull Text:PDF
GTID:1367330590475136Subject:Industrial Economics
Abstract/Summary:PDF Full Text Request
A sharing platform is a platform for sustaining sharing behaviors.And sharing is an activity,organization,economic model,system,or idea shared by individuals,organizations,or countries.Under this definition,the study examines the game problems in social networks on sharing platforms and draws relevant conclusions and recommendations.Under the background that the current network is accelerating the development of information technology,cooperation and sharing have become the mainstream in China and around the world.Although there are still technical,institutional and other risk issues in the development process,their vitality will not disappear.From a microscopic point of view,foreign countries such as the Airbnb short-term rental platform,and Didi ride sharing platform in China,are all examples of this trend.From a meso-level perspective,academic journals have accelerated the knowledge exchange and cooperation among scholars in the network.At the macro level,“the Belt and Road Initiative” has deepened mutual trust and cooperation in the region,which is a sharing behavior that breaks the spatial distance restrictions.This has an important implication for the development of the Chinese economy,the regional economy,and even the global economy.From the background of this reality,the article combines the social network theory and the game theory to discuss the related cooperation issues in sharing platforms and forms a research framework for why social networks on the sharing platform cooperate,how to allocate the values after cooperation,and how to further build the platform after distribution.Regarding the game problem of the social network on the sharing platform,the public goods game theory is used to analyze in the undirectedly unweighted network and the directedly weighted network.The analysis of undirected and unauthorized network shows that the cooperative behavior of game participants is greatly influenced by their neighbor policies.The more the number of neighbors adopting cooperative actions,the more likely participants are to adopt cooperative strategies.In the same way,when non-cooperative neighbors in the personal network choose to occupy the majority,participants also adopt non-cooperative strategies.In addition,when there is a cost to change the personal network's cost,that is,when there is a cost to cancel the existing connection and establish a new connection,the participant will take corresponding actions based on the difference in utility between the two.When the increase in utility brought about by the change is not sufficient to offset the cost,participants are more likely to maintain the current network.Conversely,participants will dynamically adjust the personal network based on neighbor behavior to maximize their own utility in the network.On the other hand,it is found from the directed rights network analysis that the participation of per capita non-cooperation in the static game will result in a dilemma in which the Nash equilibrium deviates from the Pareto equilibrium.In the dynamic game,the sharing platform intervenes and this dilemma can be changed by introducing a penalty mechanism.The existence of a punishment mechanism makes it possible for participants to have a credible threat to force each other to cooperate.The non-cooperative behavior of nodes in a closely connected network will incur the threats and punishments of many neighbors.Therefore,participants will choose to cooperate to avoid such situations.In the real environment,due to a large number of influencing factors,it is difficult to have absolute cooperation or non-cooperation.In most cases,sub-games that are not fully cooperative are refined and perfectly balanced.Whether the cooperation problem is solved or not,the issue of distribution of benefits in cooperation is faced,and the cooperative game theory is used.In consideration of the network structure,the node endowments are also taken into consideration.With the help of the “differential order pattern” idea,the Shapley imputation rule was used to distribute the revenue in the network according to the node contribution.In addition,the key nodes in the network can be located and sorted by this method.Compared with traditional metrics,this method combines network connectivity,node endurance,and relationship strength to more accurately measure the importance of different nodes.Afterward,the sensitivity analysis also shows that relative to the small changes in the network,the revenue distribution results based on the cooperation game and the “differential pattern” can still remain robust.From the above,we can see that the shared platform has a catalytic effect on resource integration and information flow.The empirical analysis section selects academic journals and the “the Belt and Road Initiative” as shared platform representatives to conduct research from the middle and macro perspectives.For academic journals,it is a sharing platform because it can attract many scholars to cooperate in publishing research results.Mutual cooperation can effectively solve problems such as insufficient resources,and it can also help authors publish papers in excellent and even top journals.It also has a positive role in promoting their academic career.Through research on co-authorship networks in knowledge sharing in corresponding fields,during the period from 2012 to 2016,scholars from mainland China have co-authored papers published in relevant top international journals with several regions,institutions,and scholars,of which 90 The percentage is co-authorship,indicating that the journal's platform is a good gathering of relevant scholars,and the research progress and knowledge sharing of the disciplines involved are mainly based on mutual cooperation among scholars.The mainland China and the United States have cooperated most frequently.The United States also plays an important media role in promoting the dissemination of knowledge and the exchange of scientific research results between mainland China and other regions.The co-authorship network among scholars shows that the cooperation between different groups is not prominent,and there is a little formation of large-scale networks.The exchanges and cooperation among internal members of the discipline also need to be further strengthened in order to better play the agglomeration function provided by the periodical platform and promote information dissemination and results sharing of related disciplines in mainland China.At the macro level,an analysis of the crude oil trading network along area of “the Belt and Road Initiative” has shown that as time goes on,each country in the trading network has built a closer relationship.China not only established close ties with its neighbor Russia but also with major oil exporters in the Middle East and parts of Eastern Europe.Among them,the crude oil trading network has basically stabilized,the main structure of the trade network remains unchanged,the number of core countries is decreasing further,and the larger scale trade volume is occupied by fewer countries.The regional resilience analysis shows that the network will remain relatively stable in a certain period of time in the future,not only can stabilize energy supply and demand in the region,but also can assume the role of circulation channels for other bulk goods or commodities.In the QAP analysis,the “five links” was used to construct the analysis of the influencing factors.The results showed that the economic scale has a significant positive effect on trade in this region.Neighboring countries tend to establish close trade relations,and the degree of policy communication and facility connectivity between countries is also It needs to be further strengthened.Cultural communication also shows prominent features,and related follow-up cooperation needs to be further deepened.Institutional and other factors have no obvious impact on regional cooperation,and they need to be greatly improved in the future.Through mutual cooperation,the shared platform of the “the Belt and Road Initiative” will surely become the driving force for promoting the improvement of people's living standards and the sustainable development of the country.The development of sharing platforms can bring opportunities.The research on the promotion of resource allocation efficiency and deepening mutual trust between social networks on the platform further elaborates this view,and it also provides directions and guidelines for how to build platforms in the later period.
Keywords/Search Tags:Social Network, Game Analysis, Sharing Platform, Knowledge Sharing, the Belt and Road Initiative
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